KNAM Foods MD on modernizing Basmati for the global plate

In an exclusive interview with The Sunday Guardian, Amit Goel, Founder and Managing Director of KNAM Foods, discusses how the company is redefining the centuries-old legacy of Basmati rice for today's global market.

- ANJALI SINGH

From cutting-edge automation and low GI offerings to navigating policy changes and leveraging new trade deals, Goel explains how KNAM Foods is blending tradition with innovation to stay ahead in a competitive industry.

Q. Basmati rice is a centuries-old product. How do you make something so traditional feel modern and relevant to a global audience?

A: Indeed! Basmati rice has a long-standing legacy and rich heritage, and we at KNAM Foods are very proud to be part of that legacy. We believe tradition and modernity can go hand in hand.

What we've done is combine the traditional essence of Basmati, its aroma, texture, and taste, with the best of today's technology. Our rice mills are fully automated with cutting-edge machinery, so from separating the paddy to packaging the final product, everything is handled with precision and care.

We've also kept a close eye on what global consumers are looking for. Health is a big priority today, so we've introduced pesticide-free Basmati rice with a low glycaemic index, something that appeals especially to health-conscious markets in Europe and the U.S.