India emerges as key source market for German tourism

India's importance as a source market for international tourism is growing. According to analyses by Skift India, spending on international travel grew by 17% annually between 2008 and 2019, four times faster than global tourism as a whole.

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For 2027, Skift forecasts further growth of 230% compared to 2019. This puts India in the top 5 source markets for global tourism.

To maintain its momentum in the rapidly growing Indian outbound market, the German National Tourist Board (GNTB) is expanding its activities in the region.

Addressing a press conference in New Delhi on October 22, Petra Hedorfer, CEO of the GNTB, outlined their strategic plans for future market development in India.

"We have been working the Indian market with a sales agency for two decades. In 2015, we initiated an India pool for the first time, which has been extremely successful in supporting the activities of German partners in India. The number of overnight stays by Indian guests in Germany rose by almost 40 percent from 693,000 to 962,000 by 2019", she said.

She further emphasized that with a new edition of the India Pool and market-specific activities, "we are building bridges between the demand from Indian travelers and the tourism offering in Germany."