GOVERNMENT BOOST SPARKS EXCITEMENT FOR NORTHEAST MICE TOURISM

Centre is working to bolster infrastructure development across the country, the MICE industry has observed growing demand from the corporate sector to host their MICE activities in the Northeast region.

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As the Centre is working to bolster infrastructure development across the country, the MICE industry has observed growing demand from the corporate sector to host their MICE activities in the Northeast region.

MICE tourism, an acronym for Meetings, Incentives, Conferences, and Exhibitions, refers to a type of business travel that brings together large groups for specific purposes.

According to industry players, corporates are increasingly choosing the Northeast destinations for their MICE activities, with a noticeable surge in such events. The primary reason for this enhanced interest is the region's unique and largely unexplored natural ecosystem, they say.

"One tourism segment that is growing and will only get stronger in the Northeast.

I've been organising many more events there postCOVID, which I rarely did before. A lot of people are now interested in exploring new luxury destinations, driven in part by the Prime Minister's push to the region," said Abhishek Gupta, Co-Founder and Director of Trip Navigator.