Biting the bullet: Why India must adopt stringent food regulations

India is standing at a crucial juncture in its fight against non-communicable diseases (NCDs).

- DR FAUZIA KHAN

The nation faces an alarming rise in lifestyle-related ailments, with cardiovascular diseases, diabetes, and hypertension becoming increasingly common. These conditions, often exacerbated by excessive sugar and salt consumption, are not merely health challeng es but also substantial economic burdens. According to the World Health Organisation (WHO), NCDs account for 63% of all deaths in India, with dietary risks playing a significant role. This calls for urgent regulatory action to curb the excessive consumption of these dietary villains.

LEARNING FROM SINGAPORE

Singapore's approach provides a blueprint for India. In 2020, the citystate introduced stringent measures to combat sugar-laden beverages, mandating "Nutri-Grade" labeling and banning advertisements for high-sugar drinks. This policy aims to reduce the consumption of high-calorie, low-nutrient products, nudging consumers towards healthier choices. Early evidence suggests that such interventions can significantly influence public behavior, prompting manufacturers to reformulate products to meet healthier standards.