POC bats for SEA Games brand change

The Philippine Olympic Committee is at the forefront of the move to change the name of Southeast Asian Games (SEA Games) to Association of Southeast Asian Nations Games (ASEAN Games) during the biennial meet council meeting, Monday, Dec. 8.

- By REYNALD MAGALLON

POC President Abraham 'Bambol' Tolentino is actively pushing for the change to put the Games in line with the ASEAN brand which is the name of the region's geopolitical and economic bloc that promotes growth, peace and cultural development among member countries in Southeast Asia.