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Living sculpture reflects city's legacy and the world around it
Sunderland Echo
|August 27, 2025
They brought some interactive digital fun to the Women's Rugby World Cup - and the 12 digital totems are set to stay in the city for the next 12 months at least.
Situated in Keel Edge, the land next to City Hall, the digital hub gave rugby fans the chance to see what they would look like as a world cup player as the opening match of the Women's Rugby World Cup saw a record attendance of 42,723 people last Friday night.
Now, the 12 two-metre high, double-sided LED totems, arranged in a circle and equipped with integrated surround sound and ultrasonic sensors, will use AI to create a memorable visitor experience for other events in the city.
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