Beyond the Fashion Value Chain: MAS Leads Global Biodiversity Restoration

Sri Lanka is one of the world’s richest biodiversity hotspots, with nature deeply intertwined with community life.

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Reflecting this connection, across the island, small-scale conservation efforts have always thrived in pockets. For MAS Holdings, the urgency of the environmental crisis made it clear that scattered initiatives were not enoughit was time to bring them together into an impactful, long-term approach. Employees have also welcomed the chance to be part of projects that protect nature, finding meaning in contributing to something that benefits both their communities and the environment.

Recognising this, apparel-tech conglomerate MAS Holdings has made biodiversity restoration central to its sustainability roadmap, the MAS Plan for Change 2030. Building on its commitments for 2025, the company has pledged to reforest and restore biodiversity across an area 100 times larger than its global operational footprint.

For an organization that spans 15 countriesacross North America, Europe, Asia and Africa, this amounts to more than 31,700 acres of land. According to Nemanthie Kooragamage, Director — Group Sustainable Business at MAS Holdings, achieving reforestation on such an ambitious scale demands bold and innovative approaches.

“Well-planned restoration can do far more than replace lost trees,” she explains. “It can reconnect fragmented landscapes, stabilise soils, improve freshwater quality, rebuild coastal and mangrove nurseries, and create wildlife corridorsbenefits that safeguard nature and the long-term resilience of apparel supply chains and communities.”

The roots of MAS’ biodiversity goal trace back to 2017, when it pledged to restore 250 acres of land, equivalent to its operational footprint at the time. By the end of the initiative, the company had doubled its target and restored 500 acres of land.