Surge in AI smear campaigns

BUSINESSES are facing an uptick in smear campaigns as AI is making it quicker, easier and cheaper to spread misinformation, with a law firm warning that campaigns will increase further.

- By Henry Pritchard

According to data from Schillings, there has been a 150% increase in smear campaigns targeting successful businesses and individuals in the past three years.

Juliet Young, partner at Schillings, said: “Today, the tactics and tools required to run a smear campaign are accessible to a very broad range of people all over the world and with varying financial resources. We've seen how they can be started with as little as £50, an internet connection, a bit of technical expertise and a motive. Despite the low cost and relative ease of instigation, they can significantly and quickly impact a business’s reputation, operations and finances.”