LJK MPCS starts distribution of barley-based laddoos for Machail Mata Yatris

As part of a meaningful and culturally rooted initiative that blends devotion, tradition, and sustainability, the LJK Multiple Purpose Cooperative SocietyLimited (LJK MPCS) has started the production and distribution of barley-based laddoos for the Machail Mata Yatra in the Paddar region of district Kishtwar.

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This effort revives "Phimar," a traditional sweet made from Jau (barley) - a grain with deep spiritual and cultural significance. Traditionally offered to local deities in the hills of Paddar, Phimar has long been part of the region's devotional practices and culinary heritage.

LJK MPCS's initiative seeks to bring Phimar back into public consciousness - not only as prasad, but as a symbol of regional identity, sustainable nutrition, and community-based development.