Fascinating brand story not worth swiping right

IN recent years, we’ve seen a wave of excellent business-brand biopics from Tetris, which tells the story of the cult video game, to Air, charting Nike’s bestselling basketball shoes.

- GEORGE SIMPSON

So when Disney+ announced one on Whitney Wolfe Herd, the co-founder of Tinder and CEO of Bumble, we had high hopes.

After all, this is the story of the woman who became the world’s youngest female billionaire in 2021.

Tensions