Building a brand that embraces identity, purpose

ENTREPRENEUR and founder of Freckle Eyewear, Lihle Lamola, is celebrating a milestone, 10 years of building a luxury brand that champions authenticity, purpose, and bold innovation.

- ANITA NKONKI

As Lamola reflects on her journey, she shares insights into the origins of her business, the challenges that shaped her, and the values that continue to guide brand into the future.

Speaking to Saturday Star, she also opened up the lessons she's learnt, and how staying rooted in her vision has enabled the brand to thrive, even through adversity.

How did your journey of entrepreneurship start, and how has it evolved over the years?

My entrepreneurial journey began a decade ago when I made the decision to leave the corporate world to pursue my passion in an uncharted territory. With a background in business development and studies in financial and business management, I was well equipped to take the leap. That foundational background gave me the strategic insight, financial discipline, and customer service ethic needed to build a unique luxury eyewear brand - and that’s how Freckle Eyewear was born.