From Clicks to Carbon "The Hidden Carbon Footprint of the Internet"

In a world increasingly shaped by digital connectivity, the internet has become the invisible lifeline of modern life.

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From streaming videos and remote work to cloud storage and social media, our daily routines are powered by data. But behind the scenes of every click, scroll, and search lies a growing environmental cost that's often overlooked: the carbon footprint of the internet.

The Internet Isn't Weightless

Many assume that digital activity is clean because it doesn't involve physical goods or transport. However, the infrastructure that supports the internet - massive data centers, undersea cables, network towers, and millions of devices - requires vast amounts of electricity.

Data centers alone account for around 1-2% of global electricity consumption, according to the International Energy Agency (IEA). These centers, filled with rows of high-powered servers, run 24/7, storing and processing everything from emails to video calls. Keeping them cool and functional is an energy-intensive endeavor.

Streaming: The Digital Gas Guzzler