Usuthu CEO bemoans fan entitlement

AMAZULU CEO Sinenjabulo Zungu has delivered a firm defence of football club executives amid the growing backlash to the proposed sale of SuperSport United, arguing that fans rarely understand the true pressures of running a professional team.

- SMISO MSOMI

SuperSport United’s shock decision to sell their club to a private consortium has caused ripples across South African football and is currently pending approval from the Premier Soccer League (PSL).

While the finer details of the transaction remain under wraps, the response from supporters — particularly those loyal to Matsatsantsa — has been overwhelmingly negative.

But Zungu, speaking candidly about the realities of football ownership at the launch of the KZN Premiers' Cup, said it was important for people to grasp how complicated club operations are behind the scenes.

“Fans will never understand — running a football club is extremely expensive,” she said. “It’s not even a question of sympathy, because why would they have sympathy for someone else’s business?”