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As the spotlight on women's sports grows, athlete representation continues to expand

New York Amsterdam News

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October 23, 2025

Mattel’s latest Venus Williams Barbie doll has been on the scene recently, reminding the world of not only her impact on tennis, but also on young girls who avidly watched her sister Serena and her conquer the tennis world.

- By LOIS ELFMAN

As the spotlight on women's sports grows, athlete representation continues to expand

Mattel has created Barbies that celebrate women's sports.

((Image courtesy of Mattel))

There are multiple Barbie dolls representing trailblazing athletes from around the world.

Social media influencers, The Daily W, even created their vision for an athlete collection of American Girl dolls that we can hope to see someday. It included soccer sensation Trinity Rodman with pink locs and a pink Labubu, and WNBA Rookie of the Year Paige Bueckers carrying a basketball and her ever-present iPad. While there aren't yet these dolls, there is a Team USA collection, which will likely have new pieces as we get closer to next year’s Olympic Winter Games.

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