Regional OTTs to bolster original slate

Regional content streaming platforms are looking at 2025 as a time to strengthen their slate even as some bigger, foreign over-the-top or OTT services are slowing down original content production as pressures on margins build.

- Lata Jha

Regional services not only target languages underserved by mainstream platforms but also prefer to build on niche, but loyal, audiences in specific markets and states. The strategy is to feature actors and talent well known in these markets, bringing out local stories across comedies and family dramas.