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Pidilite to shift biz in pursuit of growth
Mint New Delhi
|March 27, 2025
Outgoing MD says firm taking a strategic pivot
Known for its ubiquitous Fevicol adhesive, Mumbai-based Pidilite Industries is making a significant strategic pivot, aggressively ramping up its efforts in the fiercely competitive decorative paints market. With a keen eye on the burgeoning demand in non-urban India, the company aims to capture a substantial 10-15% market share, a move that marks a departure from its traditional focus.
Esta historia es de la edición March 27, 2025 de Mint New Delhi.
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