Micro dramas may be ShareChat’s ad revenue gamechanger

Social media app ShareChat is betting on micro dramas to reverse a dip in advertising revenue, targeting highly engaged audience with premium content.

- Sowmya R. Subramaniana

The Bengaluru-based firm is banking on a five-month-old micro drama app Quick TV, hoping a surge in short-form nationwide consumption will lure back advertisers, Manohar Singh Charan, co-founder and chief financial officer, said in an interview.

“Micro drama content lets you sell premium OTT-style inventory to an engaged audience while fetching a higher price (for ad),” he said. “We are seeing more advertisers interested in placing ads within this content.” However, Singh did not comment on the planned investments in micro dramas.

A micro drama is a serialized series with short episodes of 1-5 minutes in vertical format, designed for mobile-first consumption. Sharechat's Quick TV clocked 15 million downloads since its launch, Charan said, but did not share details of its paid subscriber base.