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Luxury automakers set to make a comeback at auto expo this year

Mint New Delhi

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January 17, 2025

After skipping the 2023 edition, luxury automakers Mercedes Benz and BMW have returned to the Auto Expo 2025, now rebranded as the Bharat Mobility Global Expo.

- Alisha Sachdev

Both brands are leveraging the platform to showcase their cutting-edge models and drum up consumer sentiment after a year of strong sales, even as the overall passenger car market slowed.

The luxury car market in India is estimated to have closed 2024 with sales of 51,000 units, representing a 6% year-on-year (y-o-y) growth.

While the overall segment grew, it was a mixed show, with some automakers driving growth while others struggled to retain volumes.

Mercedes Benz, India's largest luxury carmaker, saw a robust 12.4% growth in 2024, delivering 19,565 vehicles.

BMW, its closest rival, grew by 12.8%, selling 15,012 units.

However, Audi continued to face challenges, with a sharp 26.7% decline in sales, amounting to just 5,816 units.

Jaguar Land Rover (JLR) stood out with stellar growth rates of 35%, while Japanese luxury carmaker Lexus saw sales grow 13.8% y-o-y, according to industry estimates, although their volumes remain much smaller.

Volvo and MINI, on the other hand, reported double-digit declines of 19.6% and 18.4%.

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