Kyunki's return: Can reboots breathe new life into TV's prime time?

With Kyunki Saas Bhi Kabhi Bahu Thi delivering record-breaking viewership on its comeback, and other classics like CID also returning, broadcasters are doubling down on nostalgia-driven reboots to revive engagement among linear TV audiences.

- Lata Jha

nostalgia while crafting a contemporary storyline that resonates with today's audiences.

Reboots are especially appealing to family audiences, also offer a reason to stay hooked. If more such shows succeed, they could help make TV feel exciting again — not just a habit, but a choice.

The reason reboots actually make sense on paper is you are not starting from zero.