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boAt parent lowers IPO size to ₹1,500 cr
Mint New Delhi
|October 30, 2025
Imagine Marketing, the parent of Indian wearables brand boAt, has filed updated documents with the market regulator for a ₹1,500 crore ($170.7 million) initial public offering (IPO), months after securing approval for the listing.
 
 The company had filed confidentially for an IPO in April, following which it received the regulatory approval in late August.
The confidential route allows companies to submit draft papers to the Securities and Exchange Board of India for feedback without making the details public, giving them greater flexibility on timing and disclosure.
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