Vuélvete ilimitado con Magzter GOLD

Vuélvete ilimitado con Magzter GOLD

Obtenga acceso ilimitado a más de 9000 revistas, periódicos e historias Premium por solo

$149.99
 
$74.99/Año

Intentar ORO - Gratis

Why we fell out of love with the dupatta

Mint Mumbai

|

September 20, 2025

The two-metre length of fabric, part of traditional wear, is struggling to find a fit in the modern woman's wardrobe

- Pooja Singh

My mother recently threatened to upcycle my dupattas: "These can be curtains, these pillowcases and razai covers." My response, as always, was a vehement “no”.

I have more than 100 dupattas, collected over the past 15 years. While I wore them regularly in my early 20s, nowadays the only time they see the light of day is during Diwali or a wedding. They no longer feel like a seamless fit in my daily wardrobe. Many friends feel the same: "It's too cumbersome to wear unless there's an occasion.”

Nandini Khanna, a government official, also said something similar when we met last Saturday evening at K.C. Creations, a four-storey shop in Delhi's Central Market, famous for its variety of fabrics. She was looking for a chinon dupatta to match a salmon pink kurta-palazzo set.

"The only time I wear a dupatta is when I go to the gurudwara," Khanna, 55, says. "In our Sikh household, the women always had a dupatta; it was part of the daily uniform. Now, they (the women) don't wear them as often—not even my mother. I own only three (dupattas)."

Rajesh Kumar, a salesperson at K.C. Creations, has seen the drop in demand for dupattas closely. "She is the first person today who's looking for one," says Kumar, pointing towards Khanna.

"Hardly anyone comes looking for a dupatta to go with a cotton kurta (referring to daily wear clothes). Maybe one or two in a day. When I started working here 15 years ago, every customer wanted a matching dupatta. Now, people buy readymade kurtas with embroidery or that don’t need any covering (like ones with a Nehru collar). Why would you need a dupatta then?" says Kumar.

MÁS HISTORIAS DE Mint Mumbai

Mint Mumbai

Mint Mumbai

Investors expect AI use to soar. That’s not happening

On November 20th American statisticians released the results of a survey. Buried in the data is a trend with implications for trillions of dollars of spending.

time to read

4 mins

November 28, 2025

Mint Mumbai

Mint Mumbai

360 One, Steadview, others to invest in Wakefit ahead of IPO

A clutch of firms, including 360 One, Steadview Capital, WhiteOak Capital and Info Edge, is expected to invest in home-furnishings brand Wakefit Innovations Ltd just ahead of its initial public offering (IPO) next month, three people familiar with the matter said.

time to read

3 mins

November 28, 2025

Mint Mumbai

Mint Mumbai

I-T dept to nudge taxpayers to declare foreign wealth

The department was able to collect 30,000 crore disclosed in the previous Nudge drive

time to read

2 mins

November 28, 2025

Mint Mumbai

Mint Mumbai

Catamaran to boost manufacturing bets

Catamaran is focused on a few areas in manufacturing, such as aerospace

time to read

2 mins

November 28, 2025

Mint Mumbai

Mint Mumbai

India, UAE review trade agreement to ease market access

Officials of India and the United Arab Emirates (UAE) met on Thursday to review how the Comprehensive Economic Partnership Agreement (CEPA) is working, and remove frictions that may be impeding trade between the two nations.

time to read

1 mins

November 28, 2025

Mint Mumbai

Beyond the stock slump-Kaynes' $1 bn aim is just the start

Shares of Kaynes Technology India Ltd have fallen about 25% from their peak of 7,705 in October, amid a management reshuffle and the expiry of the lock-in period for pre-IPO shareholders.

time to read

1 mins

November 28, 2025

Mint Mumbai

How Omnicom’s IPG buy will change Indian advertising

Two of the advertising world’s Big Four holding companies—Interpublic Group and Omnicom—officially merged this week.

time to read

2 mins

November 28, 2025

Mint Mumbai

Why TCS is walking a tightrope

Tata Consultancy Services Ltd recently outlined an ambitious multi-year $6-7 billion investment plan to build artificial intelligence (AI)-focused data centres and is already making progress in that area.

time to read

2 mins

November 28, 2025

Mint Mumbai

It's a multi-horse Street race now as Smids muscle in

For years, India’s stock market ran on the shoulders of a few giants. Not anymore.

time to read

3 mins

November 28, 2025

Mint Mumbai

Mint Mumbai

Telecom firms flag hurdles in data privacy compliance

Operators need to comply with the data protection norms within 12-18 months

time to read

1 mins

November 28, 2025

Listen

Translate

Share

-
+

Change font size