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Theatres reclaim spotlight as OTT, satellite pull back
Mint Mumbai
|July 19, 2025
After years of playing second fiddle to streaming and satellite TV, the big screen is back in business.
With recent Hindi and Telugu blockbusters raking in higher box office monies than from satellite or music rights, movie theatres have reclaimed their spot as the biggest money-spinner for filmmakers—a sharp shift from the pandemic years.
Allu Arjun-starrer Pushpa 2: The Rule, for instance, made over ₹1,233 crore at the box office, while digital, satellite and music rights brought in around ₹400 crore.
Other titles such as period drama Chhaava and horror comedy Stree 2, which unexpectedly went to earn around ₹600 crore each at the box office, are estimated to have each earned between Rs 120 crore and ₹130 crore from the sale of ancillary rights, according to trade experts.
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