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TaMo to leverage JLR platform for premium EV play
Mint Mumbai
|November 03, 2023
Tata Motors Ltd's passenger electric vehicle subsidiary on Thursday said it will enter a strategic partnership with Jaguar Land Rover, the wholly-owned British luxury vehicle arm of the group, to leverage its electrified modular architecture (EMA) platform and develop its premium pure EV series, Avinya.
For the first time since the Tatas acquired JLR, the Indian passenger vehicle firm will be sharing the new platform and utilizing the strengths of JLR to fast-track the development of new vehicle types.
Tata Motors first showcased the Avinya concept, the company's third-generation electric vehicle platform in 2022, but had not said that it might be utilizing the JLR platform to develop it. Tata Motors' highend sport utility vehicle, the Harrier, which uses an internal combustion engine, is built on Land Rover's D8 platform.
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