Ready web shows struggle to find OTT buyers

Several small-time producers who had created independent web series for streaming services are struggling to find buyers as subscriptions plateau and platforms spend less on content. Unlike feature films, web shows cannot be released in theatres either.

- Lata jha

Streaming platforms typically commission long-format web series and subsequently spend on production; however, the explosive demand for web content during the pandemic attracted many newcomers, who planned and produced web shows that they could pitch to streaming platforms later. Around 30-40 such small to mid-scale titles made at a cost of ₹7-8 crore each are unable to find buyers, industry executives said.