Movie acquisition race to get tighter among video streaming platforms

Leading over-the-top (OTT) streaming platforms like Netflix and Amazon Prime Video are increasingly focusing their content budgets on acquiring high-budget, star-studded films after their theatrical releases. The rates for such Hindi, Tamil, and Telugu movies have escalated to ₹125130 crore in the past year.

- LataJha lata

This trend has led to reduced opportunities for low-budget films or those with lacklustre box office performances.

While investments in original content haven't yielded expected returns, these bigbudget films offer the advantage of pre-approved censor board ratings, minimizing risk.

Vaasudev Koppineni, head of content at aha, notes that blockbuster movies with popular stars and significant production investments are highly sought after by streaming services.

They offer repeat viewing value and are effective in attracting subscribers.