Google Targets India Phone Users in AI Goal

Google's consumer push comes as developer uptake for its AI trails

- Shouvik Das

Google is betting on India's large smartphone user base to expand its reach in the burgeoning artificial intelligence (AI) field, undeterred by the early dominance of competitors like Meta and OpenAI.

Google's strategy includes integrating its advanced Gemini AI model into its Android app and focusing on vernacular language support to engage a largely untapped market, the head of its DeepMind research division in India told Mint, even as it lags behind its competitors in appealing to developers in India and around the world.