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For SonyLIV, regional menu is the way to viewers' hearts
Mint Mumbai
|December 14, 2023
SonyLIV, the videostreaming platform owned by Sony Pictures Networks India, is betting on shows in Telugu, Tamil and Malayalam, spurred by rapid adoption of online content in these regions, besides offering new seasons of successful Hindi titles to expand its audience base and keep them hooked in 2024.
The platform, which aims to roll out 18 titles across the three southern languages, says its digital-only reality shows MasterChef India and Shark Tank India are not only drawing eyeballs but also brand interest, given their advertising-based video-on-demand (AVoD) model.
More unscripted content will be launched in 2024, with new launches scheduled for every quarter.
AVoD is a monetization strategy through which streaming services offer users on-demand content in exchange for watching advertisements.
Esta historia es de la edición December 14, 2023 de Mint Mumbai.
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