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Byju's penalized over IAS ads, set to appeal
Mint Mumbai
|November 28, 2023
Compliance report sought in 15 days; Byju's has to appeal before NCDRC
The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹10 lakh on edtech platform Byju’s for publishing allegedly false and misleading advertisements for its online IAS (Indian Administrative Service) coaching offering.
CCPA had taken suo moto cognisance of the issue in 2022 and sent a show-cause notice to Byju’s on 24 August that year.
The authority’s order of 23 November says that Think & Learn Pvt. Ltd, which offers IAS preparation under the Byju’s brand, failed to produce evidence justifying its claims of progressive increase in selection of candidates in UPSC civil services examinations (CSE), from 62 in 2013 to 295 in 2020.
In the order, the CCPA has directed the company to submit ₹10 lakh as penalty and a compliance report within 15 days of the order. The company has also been directed to stop the advertisements.
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