Birla eyes profits, ₹10,000 cr revenue for paints biz in 3 yrs

Aditya Birla Group enters the decorative paints market, eyes number two spot in India

- Mihir Mishra

Aditya Birla Group expects its new paints business to turn profitable in three years, chairman Kumar Mangalam Birla said, as the conglomerate marked its entry into the rapidly expanding ₹80,000-crore Indian decorative paints market.

"Our vision is ambitious and our initial goal is clear—to clock revenues of ₹10,000 crore and become profitable not later than the third year of full-scale operations," Birla said on Thursday at an event to launch the group’s paints brand, Birla Opus.

Birla Opus products will be available in Punjab, Haryana and Tamil Nadu from mid-March and in towns with populations of at least 100,000 by July 2024. The company aims to expand distribution of its paints business to over 6,000 towns by the end of FY25.