Vuélvete ilimitado con Magzter GOLD
Obtenga acceso ilimitado a más de 9000 revistas, periódicos e historias Premium por solo
Intentar ORO - Gratis
Amazon Ads widens play for more measurable outcomes
Mint Mumbai
|March 26, 2026
As digital advertisement budgets become more contested, Amazon is using its10-year anniversary in India to push a pitch focused on measurable outcomes across platforms.
Amazon Ads began by helping sellers get discovered.
(REUTERS)
“The concept of a dominant channel has disappeared,” Girish Prabhu, vice president and head of Amazon Ads India, told Mint in an interview, pointing to how consumer attention is now split across streaming, social media, and commerce platforms.
For Amazon Ads, this shift has transformed a marketplace-focused product into a broader ecosystem across shopping, streaming, and third-party publishers—helping it emerge as a third major player after Google and Meta.
Esta historia es de la edición March 26, 2026 de Mint Mumbai.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Mint Mumbai
Mint Mumbai
THE HOPE THAT UNDERPINS THE GDP RESET
India's GDP workings have been beset by critiques over the past decade. Will the new revisions address this?
9 mins
April 20, 2026
Mint Mumbai
Tata Trusts back CEO; Parsi-only clause may go
Tata Trusts on Sunday said it plans to amend restrictive clauses that currently limit eligibility for trustee positions at an affiliate trust to Zoroastrians, even as it affirmed confidence in chief executive officer (CEO) Siddharth Sharma.
2 mins
April 20, 2026
Mint Mumbai
HDFC Bank far from past glory
HDFC Bank's focus has shifted from bringing down the loan-to-deposit ratio (LDR) to pursuing credit growth opportunities.
2 mins
April 20, 2026
Mint Mumbai
Top pvt banks cautious after strong Q4 as war clouds view
Top private lenders led by HDFC Bank and ICICI Bank reported strong growth numbers in the quarter just gone by, but have turned cautious on business prospects in fiscal 2027 as the West Asia war and consequent economic disruptions stoke uncertainty.
3 mins
April 20, 2026
Mint Mumbai
AI slop squeezes creators, testing trust in platforms
Even as original video and audio content struggle for attention in a crowded digital ecosystem, a new threat is compounding the problem: a surge of low-cost, artificial intelligence (AI)-generated material that is reshaping discovery, monetization and trust across platforms.
3 mins
April 20, 2026
Mint Mumbai
'Jaquar is balancing AI push with dealer-led sales model'
Nearly four years ago, Jaquar Group launched a series of ads about an entirely new business it had entered: lights.
3 mins
April 20, 2026
Mint Mumbai
India plans flex-fuel push as oil risks rise
Flex-fuel cars can work on 85% ethanol blend, but may cost more
3 mins
April 20, 2026
Mint Mumbai
Think above your pay grade to become a leader
If your thinking stays at your current pay grade, so will you—learn how to anticipate bigger issues and outgrow your remit
3 mins
April 20, 2026
Mint Mumbai
A fourth of retail investors traded just 1 day last year
Opportunistic investors who traded for only a single day constituted almost a whopping one-fourth of the 35.8 million active retail investors on the National Stock Exchange (NSE) last fiscal year, data in the bourse's monthly Market Pulse issue showed.
1 mins
April 20, 2026
Mint Mumbai
Retail lending to drive credit growth
India’s banking sector is expected to see credit growth in an 11-13% range in the first half of 2026, with retail lending emerging as the key driver, as over half of the lenders expect loan expansion in the segment to exceed 13%, according to the latest Ficci-IBA Bankers' Survey released on Sunday.
1 min
April 20, 2026
Listen
Translate
Change font size