Will the AI browser rush yield another AI winter?

Big Tech players are vying to change our lives with Agentic AI browsers but they might pay a heavy price if this reckless dash goes wrong, sending user trust and funding into a deep chill

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Big Tech seems bent on selling us Agentic AI browsers as some sort of digital manna.

OpenAI's Atlas is the latest entrant, positioning itself as a rival to Google's AI-powered Chrome, Perplexity's Comet, Opera's Neon, The Browser Company's Dia and Brave's Leo, to name a few. Each promises a future where browsers don't just search the web, but think, decide and act on our behalf, while also learning from us. Big Tech appears to believe this blend of automation and artificial intelligence (AI) will redefine how we interact with the internet by ridding our lives of drudgery and amplifying productivity. Imagine asking Atlas or Comet to plan a weekend trip, and getting not just suggestions, but also hotel and flight bookings in a jiffy. For users starved of time but suffocated by information, agentic AI sounds like salvation.