Tata Motors' EV Sales Slump in Feb, 9th Time in 11 Months

Automaker blames the slide on the withdrawal of a government incentive

- Ayaan Kartik

Tata Motors Ltd's electric vehicle (EV) sales have been on a downhill slide so far this fiscal, with sales of nine out of 11 months settling below their FY24 numbers, accompanied by a significant drop in market share. While the country's top EV maker blames the withdrawal of a government incentive for the slide, analysts point to rising competition weaning away buyers.

In February, the Mumbai-based company's EV sales declined 23% from the year-ago period—from 6,923 units in February 2024 to 5,343 units last month. In FY25 so far (April 2024 to February 2025), Tata Motors' EV sales have slid 12% year-on-year to 58,293 units in the domestic and international markets.