Startups Curate Experiences to Tap Surge in Luxury Travel

Growing demand for exclusive, high-end vacations fuels rise of bespoke holiday packages

- Sowmya Ramasubramanian

As Indians increasingly indulge in luxury travel experiences such as 5-star hotels and business class air seats, a growing number of startups is capitalizing on the trend, offering bespoke experiences to cater to rising demand for exclusive, high-end vacations.

30 Sundays, an online travel company that recently raised funds from Info Edge Ventures, Eximius Ventures, and First Cheque, is gearing up to launch a new segment, called 30 Sundays Luxe, for curating personalized semi-luxury and luxury packages, its co-founder Kshitij Chaudhary told Mint.

"Travellers have started craving premium experiences like high-end resorts but somehow the market has not kept up with the rise in demand. Salespersons creating premium packages require different skill sets and expertise as the world of travel is evolving every day," Chaudhary said.

Founded in 2022 by former BCG consultant Chaudhary and former Apple executive Anuj Pujani, 30 Sundays will invest as much as ₹1 crore to build the luxe offering, most of it for building technology capabilities as well as for hiring and training sales teams.