Vuélvete ilimitado con Magzter GOLD
Obtenga acceso ilimitado a más de 9000 revistas, periódicos e historias Premium por solo
Intentar ORO - Gratis
More channels take birth even as television industry shrinks
Mint Kolkata
|October 06, 2025
tisers want guaranteed reach, she said.
-
The bet on new channels defies rise of digital media. ISTOCKPHOTO
Malhotra cited movie channels, music, regional language entertainment and devotional content as obvious examples as they draw steady audiences and predictable advertiser interest. Sports and kids' genres, she said, also have strong stickiness.
The bet on new channels defies shrinking business and the rise of digital media. TV revenues fell 4.5% in 2024, declining for the second straight year after a 2% fall in 2023, according to the Ficci EY report 2025. TV advertising revenue dropped 6% due to a 12% reduction in brands using television. Digital media grew 17% in 2024, making it the fastest-growing segment of the Indian media and entertainment sector at ₹802 billion.
Esta historia es de la edición October 06, 2025 de Mint Kolkata.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Mint Kolkata
Mint Kolkata
Equity market fails to hold gains
India’s equity benchmarks struggled to hold onto record highs on Monday as investors worried that outflows might persist amid uncertainty over a trade deal with the US.
1 min
December 02, 2025
Mint Kolkata
'Banks can't rely on service providers'
As banks worldwide double down on digital transformation, Reserve Bank of India (RBI) deputy governor Swaminathan J. has cautioned lenders that they cannot simply rely on third-party service providers for outsourced solutions.
1 min
December 02, 2025
Mint Kolkata
Your attention is the new currency for India’s streaming apps
India’s video-streaming platforms are beginning to value deeper, higher-quality viewer engagement, with watch time and total minutes viewed becoming core indicators amid plateauing paid subscriptions.
2 mins
December 02, 2025
Mint Kolkata
Mehli Mistry quits Ratan Tata’s Small Animal Hospital
Tata Trusts’ former trustee and late Ratan Tata’s close confidant, Mehli Mistry, has resigned from the board of his friend's cherished project, Small Animal Hospital Trust, which claims to have become India’s largest specialty hospital for pet animals.
1 mins
December 02, 2025
Mint Kolkata
Mandatory app may trigger pushback
misuse of mobile phones in various scams.
2 mins
December 02, 2025
Mint Kolkata
Top weapon firms' revenue up 6%
The world’s biggest weapons-producing companies saw a 5.9% increase in revenue from sales of arms and military services last year as demand was fed by the wars in Ukraine and Gaza as well as countries’ rising military spending, according to a report released Monday.
1 min
December 02, 2025
Mint Kolkata
E-tailers bank on creator content to draw shoppers
Broader selection of products and quicker delivery are no longer adequate to attract buyers
3 mins
December 02, 2025
Mint Kolkata
Gen Z shoppers aren't spending like retailers need them to
More than other generations, 20-somethings are tightening their holiday-season budgets because of economic pressures
4 mins
December 02, 2025
Mint Kolkata
Automakers report brisk sales in Nov, demand remains robust
With demand continuing to be strong post the festive season, leading automakers, Maruti Suzuki, Tata Motors and Mahindra & Mahindra, saw robust sales growth in November as compared to a year ago.
1 mins
December 02, 2025
Mint Kolkata
Gold soars ₹3,040 on global cues
Gold prices surged by ₹3,040 to ₹1,33,200 per 10 gm in the national capital on Monday, tracking strong global trends and a weak US dollar, according to the All India Sarafa Association.
1 min
December 02, 2025
Listen
Translate
Change font size