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Korean beauty major Amorepacific is doubling down on its India biz

Mint Hyderabad

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September 02, 2025

South Korea's top beauty company Amorepacific Group, which sells brands like Laneige, Innisfree, Etude and COSRX in India, is doubling down on its business in the country, according to the top India executive of the company.

- Suneera Tandon

In an interview with Mint, Paul Lee, managing director & country head of Amorepacific India, said the company has made investments here since 2012, and has plans to introduce more products and even consider local manufacturing.

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