'Productivity needs focus, not long hours'

Veeba's founder Viraj Bahl on building a culture that values balance

- Shail Desai

Earlier in his life when Viraj Bahl was out at sea with the Merchant Navy, he was amazed at the variety of sauces and condiments available on supermarket shelves abroad. The lack of options back home sank in further when he started a restaurant a few years later.

"India of early 2000s was all about tomato ketchup, hot-sweet sauce, little of mayo and mustard. That gap became my purpose. I wanted to build a brand that stood tall globally, yet stayed true to our evolving palate and pride," says Bahl, 44, founder and managing director, VRB Consumer Products Pvt. Ltd, which manufactures a diverse range of sauces, dips and toppings as part of Veeba Foods.