Jio Fin Services aims to be a 'constructive disruptor'

Jio Financial Services will have to play on the advantage of cost and scale, says CEO Sethia

- Anshika Kayastha

Hitesh Sethia, MD & CEO, Jio Financial Services, speaks at a fireside chat organized as part of the Mint BFSI Conclave 2025.

Jio Financial Services is not letting its late entry into the financial services space deter it from aiming for the top. Backed by the Jio brand, data support from parent companies, and learnings from peers, the non-banking financial company (NBFC) hopes to become a “constructive disruptor”.

"For us, in financial services, we hope to be what I call 'constructively disruptive',” managing director and chief executive officer Hitesh Sethia said at the Mint BFSI Conclave 2025 on 12 December.

“One has to be price-competitive because that is true value for the customer. We will have to play on the advantage of cost and scale.”

Jio Financial Services is the holding company for several businesses: NBFC Jio Credit Ltd, Jio Payments Bank Ltd, wealth management joint venture Jio BlackRock Investment Advisers Pvt. Ltd, and asset management joint venture Jio BlackRock Asset Management Pvt. Ltd, among others.

Sethia said pricing competitiveness will come not through a price war but via cost engineering at scale, underpinned by technology.