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Gaming major JetSynthesys hits the stage

Mint Chennai

|

October 27, 2025

Esports and gaming major JetSynthesys is the latest company to enter the concert production business.

- Soumya Gupta & Prasannata Patwa

Its live events vertical JetAlive will produce Re:Sound, singer Lucky Ali’s latest India tour, beginning in November 2025.

“Lucky's music has resonated across generations and we couldn't have found a better collaboration,” said Rajan Navani, founder and CEO of JetSynthesys, in an interaction with Mint.

Navani said the firm will use live concerts and other experiential events to engage its existing customers drawn to gaming and esports. JetAlive is headed by Kumar Razdan, former top executive at BookMyShow’s live events business and Nesco, a conglomerate with interests in event man-

JetSynthesys' live events vertical JetAlive will produce Lucky Ali's latest India tour.

agement and venues.

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