Amazon, Flipkart COD fee, refund delays under lens

covering 35,000 consumers across 25 states conducted by the Indian Institute of Management-Ahmedabad.

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The preferenceto pay post delivery was particularly strong among low-income households with an annual income of less than ₹3.6 lakh.

Consumer protection against online malpractices is critical as India’s e-commerce market—currently pegged at about $160 billion—is projected to surge to $345 billion by FY30, according to a May report by India Brand Equity Foundation (IBEF). With 881 million internet users, India is expected to become the world’s third-largest online retail market by 2030.