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Reliance Consumer revives Velvette

Mint Bangalore

|

October 10, 2025

After shaking up India's fizzy drink market, Reliance Consumer Products Ltd (RCPL) is now entering the personal care space, taking on established players such as Hindustan Unilever Ltd (HUL) and Dabur Ltd.

- SUNEERA TANDON

On Thursday, the company relaunched Velvette, a once-popular Tamil Nadu-based brand, signing actress Krithi Shetty as its ambassador.

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