Find X9 Series marks OPPO’s bold step into India’s premium smartphone segment

Peter Dohyung Lee, head of Product Strategy at OPPO, discusses the newly launched Find X9 Series, why India is a priority market, and the company’s future roadmap for the premium segment.

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Peter Dohyung Lee, Head of Product Strategy, OPPO (centre), with other dignitaries launching the OPPO Find X9 Series in India.

Why is India an important market for OPPO?

India represents one of OPPO’s largest global markets and a powerful source of creative and cultural insight. The country’s vibrant ecosystem of creators, storytellers, and tech-forward consumers encourages us to push the boundaries of design, performance, and imaging innovation. Indian users are among the most expressive and experience-driven audiences we engage with, making India pivotal to OPPO’s premium growth vision. Today, OPPO holds the #2 position in the Indian smartphone market with a 13.9% share, underscoring the strength of our product strategy, channel excellence, and deep consumer trust.

What is OPPO's India product strategy built on?