Trump's Trade Blow Could Well Land on His MAGA Supporters

America's poorest consumers will feel the whiplash of his moves

- CATHERINE THORBECKE

It doesn't take an economic genius to pinpoint the allure of Chinese e-commerce giants. The rapid growth of platforms like Shein, PDD Holdings' Temu, and Alibaba Group's AliExpress was never about the quality of their products, ethical supply chains, customer service, or even US consumerism and excess. It's always been about their ultra-low prices.

As cost-of-living anxieties skyrocket and lingering inflation continues to bite household budgets, these digital outlets have been especially important for low-income Americans to obtain everything from phone chargers and dresses to blazers for a job interview. It may seem trivial, but these ultra-cheap marketplaces can make a difference, especially in rural areas underserved by discount retail chains.

US President Donald Trump's revoking of the 'de minimis' rule, held off for systems to adapt, the tariff exemption that allows packages under $800 to enter duty-free, will hurt Chinese e-com players' business models. But these companies have been preparing for it. The bigger pain will be felt by American households.