Vuélvete ilimitado con Magzter GOLD
Obtenga acceso ilimitado a más de 9000 revistas, periódicos e historias Premium por solo
Intentar ORO - Gratis
That distinct taste: Why the world is toasting Indian spirits
Mint Ahmedabad
|November 24, 2025
Few Indian consumer categories have brands that can claim to go global. Premium spirits, especially whisky, is one of them.
Piccadily Distilleries’ Indri single malt, launched in 2021, is one such global hit with top honours, including the Best Indian Single Malt at the World Whiskies Awards 2024 and the Best World Whisky at the Las Vegas Global Spirit Awards 2025. But as attitudes to alcohol shift and Indian brands pique global curiosity, what is the best way to build and safeguard a premium brand in a highly regulated market? Shalini Sharma, head of marketing at Piccadily Agro Industries, tells Mint it’s all about sticking to the basics of storytelling. Edited excerpts:
How has the business of premium spirits changed in the last two decades?
Consumers today are a lot more experimental and discerning than they were 18 years ago. They want the provenance, the story they can connect with. There’s growing pride in homegrown excellence.
Esta historia es de la edición November 24, 2025 de Mint Ahmedabad.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Mint Ahmedabad
Mint Ahmedabad
Banks, state firms plan $3.5 bn bond sales before GDP, RBI policy
Indian lenders and state-run firms are racing to raise up to $3.5 billion through bonds ahead of India’s GDP data and monetary policy decision amid concerns that interest rates might not be slashed, bankers said on Monday.
1 min
November 25, 2025
Mint Ahmedabad
PayU India turns Ebitda positive in Jul-Sep
ayment services provider PayU India turned profitable in the September quarter, with adjusted Ebitda turning positive at $3 million from a loss of $6 million a year ago largely due to a growth in its merchant-lending business.
1 mins
November 25, 2025
Mint Ahmedabad
Govt rejects Trai's proposal for satellite internet subsidy
DoT says ₹1.7 tn digital infra commitments leave no room for remote area satcom sops
3 mins
November 25, 2025
Mint Ahmedabad
Wipro VC eyes exits, packaged food bets
Wipro Consumer Care Ventures, the venture capital arm of consumer goods major Wipro Consumer Care & Lighting, is looking to cash out of some of its investments from its first fund of ₹200 crore.
2 mins
November 25, 2025
Mint Ahmedabad
Vibe coding: Make way for intuition-driven software
New jargon emerges regularly in the world of software development. Most terms vanish quickly, but ever so often, a term bubbles up from the cultural stew and goes mainstream—not because it introduces a breakthrough technology, but because it captures a shift in how people think about software development. ‘Vibe coding’ is one such phrase. It’s a term that reveals more about the future of programming than its whimsical name suggests.
3 mins
November 25, 2025
Mint Ahmedabad
The trouble with 'good vibes only' spirituality
Wellness culture on social media idealizes positivity at the cost of depth. Experts warn that this shift can encourage emotional avoidance
2 mins
November 25, 2025
Mint Ahmedabad
India’s buffalo-milk mozzarella melting its way into global markets
India is emerging as an unexpected player in the global mozzarella market, upending a space long dominated by Western suppliers.
1 mins
November 25, 2025
Mint Ahmedabad
Sebi eyes tweaks to basic demat services to boost investments
The facility was launched in 2012 to reduce demat charges on small investors.
1 mins
November 25, 2025
Mint Ahmedabad
Let AI sow the seeds of an intelligent farming revolution
India's farmers have long carried the nation's food security on their shoulders.
3 mins
November 25, 2025
Mint Ahmedabad
SIM misuse risk falls on users
Mobile subscribers may be held liable if a SIM card procured in their name is found to have been misused for cyber fraud or other illegal activities, an official statement said on Monday.
1 min
November 25, 2025
Listen
Translate
Change font size