Intentar ORO - Gratis
More channels take birth even as television industry shrinks
Mint Ahmedabad
|October 06, 2025
tisers want guaranteed reach, she said.
-
The bet on new channels defies rise of digital media.
Malhotra cited movie channels, music, regional language entertainment and devotional content as obvious examples as they draw steady audiences and predictable advertiser interest. Sports and kids' genres, she said, also have strong stickiness.
The bet on new channels defies shrinking business and the rise of digital media. TV revenues fell 4.5% in 2024, declining for the second straight year after a 2% fall in 2023, according to the Ficci EY report 2025. TV advertising revenue dropped 6% due to a 12% reduction in brands using television. Digital media grew 17% in 2024, making it the fastest-growing segment of the Indian media and entertainment sector at ₹802 billion.
Esta historia es de la edición October 06, 2025 de Mint Ahmedabad.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Mint Ahmedabad
Mint Ahmedabad
Trio win Nobel chemistry prize for metal-organic frameworks
Scientists Susumu Kitagawa, Richard Robson and Omar Yaghi won the 2025 Nobel chemistry prize for developing a new form of molecular architecture, yielding materials that can help tackle challenges such as climate change and lack of fresh water.
1 min
October 09, 2025
Mint Ahmedabad
India pulls dumping levies on China, others
“India appears to be balancing its industrial and strategic priorities,” said Ajay Srivastava, founder of the Global Trade Research Initiative (GTR), a trade thinktank.
1 mins
October 09, 2025
Mint Ahmedabad
Fraudsters will mourn the end of UPI payment requests
The National Payments Corporation of India (NPCI) has phased out a major feature of the Unified Payments Interface (UPI) that has long made peer-to-peer (P2P) transactions both convenient and risky. From 1 October, the \"collect request\" option for P2P transactions has been withdrawn. This is a decisive step to combat a surge in financial fraud within India's digital payments ecosystem.
3 mins
October 09, 2025
Mint Ahmedabad
Sebi preps plan for quantum threat
The Securities and Exchange Board of India (Sebi) is bracing India’s markets for a future where ultra-powerful quantum computers could crack today’s passwords in seconds—a threat its chief likened to the Y2K scare of the 1990s.
1 min
October 09, 2025
Mint Ahmedabad
Advertisers push for transparency standards in ad sales
Some of the advertising industry's largest players have joined forces to propose new standards for transparency in the digital auctions that increasingly dominate ad sales.
1 mins
October 09, 2025
Mint Ahmedabad
Trump wants to overhaul drug sales. A company tied to his son stands to benefit.
The country’s top drugmakers are set to meet in early December at the Four Seasons hotel in Georgetown with Donald Trump Jr. and senior Trump administration officials that regulate the pharmaceutical industry.
4 mins
October 09, 2025
Mint Ahmedabad
SBI eyes deal finance on home turf as Indian banks may get an entry
Having financed India Inc.’s overseas buyouts for long, State Bank of India (SBI) sees itself ready to underwrite mergers and acquisitions (M&As) at home, as the Reserve Bank of India (RBI) considers opening that door for domestic lenders.
2 mins
October 09, 2025
Mint Ahmedabad
America should think before it slams its door on immigration
The benefits of it are subtle but compelling enough to keep it going
3 mins
October 09, 2025
Mint Ahmedabad
Lord's Mark secures US FDA registration, boosting Indian healthcare manufacturing
Lord's Mark Industries Limited has received US FDA registration for its range of surgical consumables, orthopaedic supports, and hygiene products, marking a major milestone in its global expansion and reinforcing India's position in the international healthcare supply chain.
2 mins
October 09, 2025
Mint Ahmedabad
America's soybean farmers are panicking over the loss of Chinese buyers
China hasn't booked any U.S. soybean purchases in months; farmers warn of 'bloodbath'
4 mins
October 09, 2025
Listen
Translate
Change font size