Human-Centred AI to Empower Future of Marketing

Today, 65% of marketers are already using AI agents for tasks like asset tagging

- DUNCAN EGAN

Personalization is no longer a luxury; it's a necessity. Today's consumers don't just want products—they want meaningful, relevant experiences that feel authentic and human. As digital channels multiply and data grows exponentially, the pressure on brands to deliver these tailored interactions continues to rise.

AI-driven personalization is key to meeting this demand at scale. By leveraging AI, marketing teams can tailor messaging, content, product recommendations, and offers based on individual preferences, behaviors, and past interactions. This not only enhances the customer experience but also transforms every touchpoint into an opportunity to build loyalty and drive growth. According to our latest AI and Digital Trends report, 86% of marketing leaders believe Generative AI will rapidly boost content speed and volume. The shift is no longer about if AI will reshape marketing, but how we can leverage it responsibly to elevate creativity, forge deeper customer connections, and accelerate business growth.