Heritage to grow beyond South, boost value-added dairy items

Heritage Foods plans to expand beyond South India, where it draws the bulk of its revenue from, and launch more value-added products as demand for such items grows, a top official of the Hyderabad-based dairy company said.

- Suneera Tandon

"Our core markets are the Telugu-speaking states. The second would be adjacent markets, that is, Karnataka and Tamil Nadu. Then, you have developing or emerging markets. The core markets would be the slowest growing, and emerging markets the fastest. In about three or four years, the shape of the business will be very different from what we have today," Srideep Kesavan, chief executive officer (CEO) of Heritage Foods, said in an interview with Mint.