Chanel to local ads, Ananya Pandey has breakout moment

Ad pundits said Ananya Pandey's endorsement slate has surged in the past 2 years. She endorses 30 brands

- Varuni Khosla

Bollywood actor Ananya Panday is fast becoming one of the most in-demand celebrity endorsers in India, riding high on her growing resonance with Gen Z audiences. And she's just about getting started.

Panday's brand partnerships have jumped sharply in the past year or so and in April, she became Chanel's first-ever Indian brand ambassador.

Other international brands she has represented in India include Jimmy Choo in 2023, Swarovski and Beats by Dr. Dre in 2024 and Timex. Panday was the youngest Indian actor to represent Jimmy Choo, cementing her leap from a rising actor to a global fashion face. Ad pundits said her endorsement slate has surged in the past two years.

Other top advertisers that she endorses include Hindustan Unilever, Procter & Gamble, Amazon, Gillette India, and Parle. Over half of her campaigns are with HUL alone, showing strong trust in her FMCG positioning.

Nikhil Sinha, Amazon Fashion India's director, said Panday has been its celebrity endorser since 2023, and the company recently launched a campaign with her.