'Raghu Dakat lives in the heart of Bengalis'

Dev and SVF again have placed their trust in the Bengal tour

- PINAK PANI CHOWDHURY

Remember how Vidya Balan was dressed as a beggar and sat outside Hyderabad station when she was promoting 'Bobby Jasoos'? She was playing a private detective in the film. In Diwali 2014, Shah Rukh Khan went on a tour for more than a month to promote 'Happy New Year'. Film promotions have evolved over the years. Now, the makers want to reach the audience directly and one such way is to promote the film in their respective cities. With 'Khadaan' last year, actor-producer Dev had started the Bengal tour, where the cast and crew rode a bus and promoted the film across the state. As he gears up for the release of 'Raghu Dakat' this Durga Puja,