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SMDC strengthens presence in Hong Kong
Manila Bulletin
|October 5, 2025
SM Development Corporation (SMDC) has strengthened its presence in Hong Kong with the opening of its new office at Worldwide House.
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The move underscores SMDC's longstanding commitment to the overseas Filipino community and signals a bold new chapter in the company's journey, as it refreshes its brand and expands its reach to a broader market.
SMDC has been serving the Hong Kong market for over a decade, supporting Filipinos and investors in bringing their real estate aspirations to life. The new office, unveiled alongside SMDC's brand refresh, reflects a renewed focus on accessibility, segmentation, and creating communities that go beyond borders.
Sharper focus through segmentation
Central to this evolution is the launch of SMDC's three distinct segments, designed to meet the needs of a bigger, more diverse market:
SMDC Heights - high-rise residences in prime city centers, designed for ambition, progress, and urban living
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