Signature Series by SM Residences: Ushering a new era of premium living

Simply logical, and practically inevitable! That was the phrase running through my mind as I attended the media launch of the Signature Series of SM Residences.

- PHILIP CU UNJIENG

As Jessica Sy, SM Prime vice president and head of Design, Innovation, and Strategy, explained, this entry of SM Residences into the premium market is about building on the substantial land bank that has grown over decades; and now putting it to use in a way that allows SM to serve every segment of the real estate market.

It's not just a reaction to a changing market—the often-cited glut of inventory for the middle-income segment—but the culmination of years of planning, observing, and preparing.

Sy went on to say that it's about creating spaces that feel confident, essential, and livable—spaces with stories attached to them, meant to be passed down through generations. It's all about timing, and SM now has the team, the vision, and has identified the market.